STARTUP CASE STUDIES

Backing the Free Fundraising Platform That Took Revenue From $1.3 Million to $41.5 Million

Zeffy logo
Company
Zeffy
Sector
Software
Country
Canada
Year invested
2021

Ring Mission's initial investment, Series A, 2021

Ring Capital's total investment across all rounds

EBITDA in 2025, up from a loss of $0.8m in 2021

valuation in the 2025 secondary

nonprofits served, 2026

revenue growth in 2025

jobs created since investment, as of Dec 2025

Backed By
Ring Capital logo

Zeffy gives nonprofits a 100% free tech suite to run their operations, including fundraising. The platform charges nonprofits nothing and is funded entirely by optional tips from donors. Traditional fundraising platforms typically charge nonprofits 2% to 8% in fees.

A MODEL THAT PAYS FOR ITSELF

Revenue grew from $1.3 million in 2021 to $41.5 million in 2025, about 32 times higher, with growth of 130% in 2025 alone. EBITDA moved from a loss of $0.8 million in 2021 to a profit of $10 million in 2025, and the company expects it to double to about $20 million in 2026. More than 100,000 nonprofits now use Zeffy, which has helped them raise $2 billion.

FROM DONATION FORMS TO A FULL SUITE

Zeffy started with donation forms. It has grown into a full suite for nonprofits that includes ticketing, memberships and a CRM. It expanded from Canada to the United States and the United Kingdom, and became a certified B Corp in 2022. Ring Mission supported key hires along the way, from a CMO to a Head of Risk. The company has created 30 jobs since the investment, as of December 2025.

THE INVESTMENT

Ring Mission made its first investment in 2021 at Series A with €1 million, and has invested €4.38 million in total across rounds. Real Ventures, Panache Ventures, family offices and business angels are among the co-investors. Zeffy has raised €4.2 million to date.

A SELF-FUNDED GROWTH STORY

The company's latest transaction was a secondary in 2025, priced at 10 times Ring Mission's entry price and valuing Zeffy at €140 million. It brought no new money into the company, which has been self-funded since its Seed round. The transaction simplified the cap table, gave early shareholders liquidity and brought in a US private investor. Ring Mission reinvested above its pro rata share to reach 10% of the fully diluted company.