STARTUP CASE STUDIES

Backing the Workforce Intelligence Platform Now Used by 5,000 Organizations

Insightful logo
Company
Insightful
Sector
Enterprise Software
Country
Serbia/HQ in the US
Year invested
2016

fund's initial investment, Seed, 2016

fund's total investment across all rounds

latest round valuation

valuation growth since entry, based on the latest round

jobs created since investment, as of June 2026

users worldwide

revenue growth year on year in 2025

Backed By
South Central Ventures logo

Insightful is a workforce intelligence platform that turns employee activity and productivity data into actionable business insights. Teams use it to understand how work gets done, find bottlenecks and make better decisions about people and processes.

FROM PRE-REVENUE TO AN INTERNATIONAL BUSINESS

South Central Ventures invested at Pre-Seed in 2016, before the company had revenue. Insightful has since grown into an international business with customers in more than 50 countries. Revenue grew 40% year on year in 2025, and the company expects it to double in 2026. The team has created 106 jobs since the investment, as of June 2026.

FROM MONITORING TO WORKFORCE INTELLIGENCE

The product began as employee monitoring software, launched under the name Workpuls. In 2022 the company rebranded as Insightful to reflect a broader aim: workforce analytics and, today, a full Work Intelligence platform. It now serves more than 5,000 organizations and 210,000 users worldwide, and its commercial focus is workforce productivity, operational efficiency and data-driven decisions.

"Jan Kobler at South Central Ventures is an early investor in my company and has been a rockfast supporter of mine throughout my journey."

Ivan Petrović, CEO

THE INVESTMENT

South Central Ventures made its first investment in 2016 at Pre-Seed with €0.08 million. It has invested €0.82 million in total across rounds. MHS Capital is a co-investor in later rounds. Insightful has raised €5.5 million to date. The fund carries its position at a €55 million valuation, 11x the entry level, based on the latest round.

WHAT'S NEXT

The latest funding supports a strategic shift toward enterprise growth:

-A new go-to-market strategy aimed at larger, more complex enterprise customers

-Continued development of the Work Intelligence platform, Velocy

-Key senior hires across sales and marketing