Thought leadership · July 2024

Are family offices betting on Europe's future?

Family offices are evolving from passive bystanders to active LPs in the European venture ecosystem, with long-term horizons and a growing interest in impact.

From overlooked to unavoidable

Traditionally overlooked, family offices are now recognised for their substantial contributions, with an estimated 10,000 managing trillions in wealth. According to the UBS Global Family Office Report 2023, one strong sign coming from them is their plans to make the largest strategic asset allocation shift in years, due to changes in interest rates, inflation, and economic growth.

Family offices were reluctant to invest in venture for a while. In many European countries, they allocate a surprisingly small portion to venture investments. In Switzerland, for example, only 2% of their assets go to PE funds, the same amount allocated to arts and antiques.

Another factor influencing progress might be that many family offices make the mistake of trying to minimise venture capital risks in ways that contravene its inherent high-risk, high-reward nature. They act as tourists in venture capital, entering the market in upswings and quickly exiting after facing losses. According to Ertan Can, founder of Multiple Capital, this cyclical participation can lead to missed opportunities.

The turn

However, things are slowly changing. After the tech reset in the European fundraising market, companies staying private for longer, and venture becoming one of the best-performing asset classes, their interest in the asset class has increased. Family offices are becoming active LPs in the European venture ecosystem and the backbone of global economies, according to Sonia Tatar.

Source: newsletter analysis

Additionally, we see more family offices becoming VCs, or actively considering it for their portfolios. Alexander Getty, of Getty Family Offices, is just one of the family offices that confirmed this recently.

Source: newsletter analysis

Impact and the values alignment

Family offices are increasingly aligned with positive impact investing and are prioritising sustainability in their allocations. However, they currently account for just 4% of the impact investing ecosystem.

Source: European Women in VC report 2024

We write about impact investing because it aligns perfectly with the values and goals of many family offices. They often seek to leave a positive mark on the world alongside achieving financial returns, and impact investing allows them to strategically allocate their wealth towards initiatives that generate measurable social and environmental benefits alongside financial gains.

Source: newsletter analysis

When we discuss impact, diversity naturally follows

According to KPMG's 2023 Global Family Office Compensation Benchmark Report, only 21% of family office professionals are women.

Source: KPMG Global Family Office Compensation Benchmark Report 2023

Times are changing, and as more women become wealth holders in the family, we have more professionals active in this sector. According to Mishcon de Reya, 60% of the UK's wealth is expected to belong to women by 2025.

The opportunity

Family offices are evolving from passive bystanders to active participants, and their long-term investment horizons and growing interest in impact investing make them ideal partners. As a champion for diversity and inclusion in the industry, we are well-positioned to connect these new players with those who are leading the way in building a better future.

First appeared in our newsletter, July 2024.

The signal behind this analysis.

Analysis like this reaches 54,000+ investors and allocators every month. For fund managers positioning for institutional capital, our advisory practice works with a selected number of managers at a time.